about.
about.
" The unfamiliar feels defensive. Unless it's attractive enough to be worth the time "
" The unfamiliar feels defensive. Unless it's attractive enough to be worth the time "


Design Philosophy I believe in
Design Philosophy I believe in
Clarity above all
Clarity above all
I believe good design makes things easy to understand.
No fluff, no confusion.
I believe good design makes things easy to understand. No fluff, no confusion.
Scientific, but experimental
Scientific, but experimental
I use data, research, and patterns. But I also test, tweak,
and try.
I use data, research, and patterns. But I also test, tweak, and try.
Being deeply empathetic
Being deeply empathetic
I care about people’s lives, not just their clicks.
Experience should reduce effort & add value.
I care about people’s lives, not just their clicks.
Experience should reduce effort & add value.
Togeotherness
Togeotherness
I believe design grows stronger when we create
with others, not just for them.
I believe design grows stronger when we create
with others, not just for them.
Ankur Yadav
I am currently working at PhysicsWallah and
designing experience for their AI Products