about.

about.

" The unfamiliar feels defensive. Unless it's attractive enough to be worth the time "

" The unfamiliar feels defensive. Unless it's attractive enough to be worth the time "

Design Philosophy I believe in

Design Philosophy I believe in

Clarity above all

Clarity above all

I believe good design makes things easy to understand.
No fluff, no confusion.

I believe good design makes things easy to understand. No fluff, no confusion.

Scientific, but experimental

Scientific, but experimental

I use data, research, and patterns. But I also test, tweak,
and try.

I use data, research, and patterns. But I also test, tweak, and try.

Being deeply empathetic

Being deeply empathetic

I care about people’s lives, not just their clicks.
Experience should reduce effort & add value.

I care about people’s lives, not just their clicks.
Experience should reduce effort & add value.

Togeotherness

Togeotherness

I believe design grows stronger when we create
with others, not just for them.

I believe design grows stronger when we create
with others, not just for them.

Ankur Yadav

I am currently working at PhysicsWallah and
designing experience for their AI Products