AI Quiz

AI Quiz

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Led the design of an AI-powered quiz experience for PhysicsWallah to reduce first-time drop-off and build a habit loop.
Targeted DAU growth from 45K to 2L

Led the design of an AI-powered quiz experience for PhysicsWallah to reduce first-time drop-off and build a habit loop.
Targeted DAU growth from 45K to 2L

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Referral

Referral

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Redesigned Yulu's referral system with tiered rewards and gamification. 3x increase in referrals, engagement jumped from 7% to 22%

Redesigned Yulu's referral system with tiered rewards and gamification. 3x increase in referrals, engagement jumped from 7% to 22%

Onboarding

Onboarding

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Redesigned Yulu's onboarding to support a growing user base and expanding services.

Redesigned Yulu's onboarding to support a growing user base and expanding services.

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Type System

Type System

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Led a typeface overhaul across all platforms and evaluated 40 typefaces. Landed on one that anchors Yulu's evolving brand.

Led a typeface overhaul across all platforms and evaluated 40 typefaces. Landed on one that anchors Yulu's evolving brand.