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Redesigned Yulu's Referral system to increase user acquistion and engagement.Introduced referral dashboard, tiered reward program and gamified elements.This resulted in a 3x increase in referrals and a jump from 7% - 22% in engagement.
Redesigned Yulu's Referral system to increase user acquistion and engagement.Introduced referral dashboard, tiered reward program and gamified elements.This resulted in a 3x increase in referrals and a jump from 7% - 22% in engagement.
Redesigned Yulu's onboarding to support a growing user base and expanding services.
Worked on making the flow easier to understand, quicker to complete, and better at showing users what Yulu is about. Thus helping more people get started smoothly and explore the app with less confusion.
Redesigned Yulu's onboarding to support a growing user base and expanding services.
Worked on making the flow easier to understand, quicker to complete, better at showing users what Yulu is about. Thus helping more people get started smoothly and explore the app with less confusion.
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I led the search for a new typeface that better reflected Yulu’s evolving brand. One that is modern, mobile-friendly, and full of motion. After evaluating 40 typefaces, we landed on a typeface that now anchors the product’s visual language across all platforms.
I led the search for a new typeface that better reflected Yulu’s evolving brand. One that is modern, mobile-friendly, and full of motion. After evaluating 40 typefaces, we landed on a typeface that now anchors the product’s visual language across all platforms.
